A contractor that stops losing jobs to whoever looks bigger online

Gravel Pads builds foundations for sheds across four states. Their site was one Wix page Google could barely read. Now every service has its own page, and homeowners and shed dealers each have a direct way in.

Business: Gravel Pads, shed foundations in MD, DE, VA and PA
Built: New website, service pages, two request forms
Business value: Leads that don't depend on two dealers

The Gravel Pads website home page: shed foundation photos and a free estimate button

Live site. Paid client work.

The problem

What wasn't working

Almost every Gravel Pads job came through two or three shed companies that send their customers over. A competitor had started going after those same relationships.

Their website couldn't pick up the slack. It was a single Wix page that loaded everything with code search engines struggle to read, hadn't been touched in years, and had exactly one page in Google.

What I built

The short version

A new website built around their own job photos, with a clear free-estimate path
A page for each of their seven services, from gravel pads and concrete slabs to retaining walls and shed moving
Two separate request forms: one for homeowners, one for shed companies that want to partner
Requests delivered to an inbox the owners share, labeled so they can tell a homeowner from a dealer at a glance

How it works

Start to finish

Step 1

A homeowner searches

Someone looking for a concrete slab or a pad for a new shed lands on a page about exactly that service, not a single page that tries to say everything.

Step 2

The site shows the work

Real photos of finished pads, plain answers about how the job works, and the areas they serve, so a stranger trusts them before calling.

Step 3

Two doors in

Homeowners ask for a free estimate. Shed companies use their own partner form, so new dealer relationships have a front door too.

Step 4

Requests land ready to quote

Each request arrives with the details the crew needs to price it, in a shared inbox, with a subject line that says which kind it is.

What was hard

The parts that took thinking

Built for profit, not just volume

The owners want better jobs, not more chaos. So the site leads with the work they do best and asks the questions that weed out jobs that aren't a fit.

Saying only what's true

Licensing and service-area language had to be accurate state by state. The site keeps claims simple and backs them with the real license number.

The payoff

What it does for the business

Insurance for the referral pipeline

If a dealer relationship cools off, homeowners searching on their own can still find them and book.

New dealer partners, not just new customers

Shed companies looking for a foundation crew have a direct, professional way to start a relationship.

Less time on the phone pricing jobs

Requests arrive with the size, location and job type already filled in, so quotes go out faster.

1 → 7

service pages Google can read

ways in: homeowners and shed dealers

For a business like yours

Where this fits

This fits any trade that lives on a handful of referral sources and wants a second way in:

A contractor whose work mostly comes from two or three partners
A business whose site is one page on a site builder
Owners who want better jobs, not just more calls

Want something like this for your business?

30 minutes, no pitch. We talk through where this would fit in your business and what it would take.

Book a free 30-minute call

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