Baltimore · For custom-order shops & trades
You're already getting the customers. I make sure none of them slip through.
The Never-Miss-An-Order System, live in 14 days. Built by someone with 18 years running operations and analytics for a $5B public company.
Send me your website. I'll show you the order assistant answering questions on it.
Running right now
- Order intake for a print shopTurns loose emails into a complete brief
- Owner reporting for a rental portfolioYesterday's numbers in the owner's inbox by 7 AM
- Inventory for a clinical research firmKits tracked before they expire
How it would work for you
Which of these sounds like your week?
Pick one above
What your screen would showExample screenRental portfolio · owner reporting
Before
Logging into five tools and rebuilding the numbers in a spreadsheet
The real numbers every morning, checked to the cent
Print shop · order intake
Before
One order, 100 emails back and forth
One complete brief, ready to quote
Carpet cleaner · website + Google
Before
A family business with no way to be found online
About 8 new leads a month from people searching
Featured work
Intake, reporting and follow-up that run every day without you.
Order intake • Automation • Custom apparel
One clean order, every time
Orders ready to quote without the email back-and-forth
Inventory • Alerts • Clinical research
A 33-tab spreadsheet, retired
No missed patient visits from a missing or expired kit
Guest marketing • Email • Rentals
Guests who come back direct
Repeat customers you can reach directly
Website • Google • Lead tracking
A second source of jobs
A steady second source of jobs, beyond word of mouth
Website • Town pages • Booking requests
Found in every town he plays
Found by couples in every town he plays
Owner reporting • Dashboard • Short-term rentals
Every number, one page
The real numbers every morning, no spreadsheet
Every build above started the same way: an owner losing time, quotes or customers somewhere. For shops that take custom orders, it's the same four leaks almost every time. So the fix comes ready to go.
The Never-Miss-An-Order System
One system. Live in 14 days.
Every question answered, every quote followed up, every customer asked for a review, and one scorecard that shows what came in.
Order/Quote Assistant
Answers customer questions on your site at 10pm, gives a price range from your own sheet, and sends you a complete brief.
Review Engine + Reply Desk
Asks every past customer and every new job for a Google review, and texts you draft replies to approve.
Quote Follow-up
Quotes that go quiet get a friendly nudge at day 2, 7 and 21, in your voice. It stops the moment they reply.
Weekly scorecard
One email every week: orders, quotes, close rate, reviews and site traffic. Proof it's working.
Price
Priced by the size of your shop, from $1,500 to set up and $450 a month.
The monthly covers hosting, monitoring, fixes, the weekly scorecard, and small changes batched once a month. Ask by text or email, no meetings.
The 30-day guarantee
Half the setup to start. If it hasn't brought you the order requests we agree on in the first 30 days, you don't pay the second half and I take it down.
We set the number together on the call, from your own site traffic and inquiries.
- 01
Free demo on your own site
Send me your website. On a 30-minute call I show you the order assistant already answering questions on it.
- 02
Live in 14 days
The order assistant goes live in two weeks. The rest of the system rolls on over the next few weeks as I set each piece up for you.
- 03
Add more as it earns
Once the scorecard shows it working, add the next piece you want. Never before.
I take two new shops a month.
Denny Ward
Operations & Analytics · Baltimore, MD
About Denny
The operations and numbers person your business can't afford full-time.
For 18 years I have run operations and analytics at a $5B publicly traded global brand, where I lead enterprise data analytics. My team builds the reporting an executive leadership team runs the company on. I started hands-on as an analyst, led supplier negotiations that cut $50M in cost, and I am the product owner for the company's AI assistants.
Now I build the same systems for owners doing $1-10M: big-company discipline, small-business speed, and I write the code myself.
- Executive reporting the CEO and leadership team have run on for 3+ years
- Led the negotiation redesign that cut cost of goods sold by $50M in one year
- 13+ working systems shipped for small businesses in the last year
What's slipping
What's walking out the door every month?
Set the three numbers to match your shop. Rough is fine.
Your shop
Website, DMs, email and calls, all counted.
Unanswered at night, or a quote that never got chased.
What one order or job is usually worth.
Drag to adjust
Your estimate
walking away
Counting 1 in 3 of the questions that slip as orders you'd have won. Your numbers, not a promise.
Here's what I'd build first
The Order/Quote Assistant
Every question answered on your site, day or night, with a price range from your sheet and a complete brief sent to you.
Add more as it earns
When the system's paying for itself, add the next piece.
Nothing here is required. Your current website works fine with the system.
Website
A new site on your domain from your real work and reviews, with the order assistant built in.
0 → ~8 a monthnew leads for a carpet cleaner that had none online →Job-Photo Autoposter
Text job photos to one inbox. Captions get written and posted to Facebook, Instagram, Google and your gallery.
Repeat-Customer Email
Reorder reminders timed to each customer's usual season, plus a monthly email built from your job photos.
Local Growth
New pages, Google posts and rank tracking, so customers keep finding you when they search. All in the scorecard.
~5 a monthbooking requests for a wedding DJ, from couples searching Google →Owner Scorecard
The weekly scorecard plus your own systems, like QuickBooks or Square: revenue, margin, jobs, whatever runs the business.
Bigger builds
Operations dashboards and custom apps
Job boards, production status, inventory: a real app for a real problem, like the inventory system running for a clinical research firm. Quoted after we talk it through.
Free demo · thirty minutes, no pitch
Send me your website. I'll show you it working on it.
On a 30-minute call I show you the order assistant answering your customers' questions on your own site, and you leave with three things worth fixing, whether or not we ever work together.
Rather just pick a time? Book 30 minutes on my calendar